A Scotch whisky icon is creating a new range of drinks for a luxury hotel.
With almost a quarter of a century of experience in the Scotch industry, Sarah Burgess is embarking on a new role developing a luxury lifestyle collection at one of the world’s oldest whisky hotels.
Sarah’s back catalogue is an impressive one, having recently led the development of The Macallan Genesis and collaborations with the likes of Pantone and Sir Peter Blake. She is set to expand her creative remit for the first time in two decades outside the world of whisky in this new position.
The Craigellachie Collection was born out of a desire to represent the home from home feeling that the hotel has built its reputation around, showcasing the very best of Speyside and Scotland. The range will include a curation of premium spirits and soft drinks developed by Sarah delving into her expansive experience in flavour creation.
Sarah, creative director of The Craigellachie Collection, said: ‘Being involved from the conception of The Craigellachie Collection allows me to inspire and define the creation journey of our line of sodas and spirits. Developing new products has always been my favourite part of the job, something I’m especially proud of during my time at The Macallan.
‘As a Speyside local, I’m forever inspired by this beautiful part of Scotland and being able to share the story of Speyside – the mighty flavour of Speyside goes well beyond our national drink and we’re home to some of the most innovative and luxurious food and clothing producers in the world.
‘As part of The Craigellachie Collection, not only am I drawing inspiration from the local area, but I’m also taking advantage of the local produce that grows on our doorstep for our new line of products.’
Piers Adam, the owner of The Craigellachie Hotel, added: ‘Sarah is a creative genius who personifies Speyside. She is one of the best whisky creators in the world from one of the biggest luxury brands in the world. Her guidance and hands-on development overseeing the concepts and product creation for The Craigellachie Collection is going to ensure that the very best of Speyside is encapsulated.
Sarah Burgess is a Speyside local
‘Speyside is a region in Scotland known throughout the world for making pre-eminent spirits to textiles, and The Craigellachie Collection looks to bring this together with a series of products inspired by and produced by one of the most beautiful places in the world.
‘The Craigellachie Hotel dates back as a Drovers Inn since 1703 and was extended to become a hotel in 1893 by famous architect Charles Doig. It is the epicentre of the Speyside whisky community and distilleries and we can’t wait to introduce some of the luxury drinks recipes that have been handcrafted over the centuries in the luxury valley of Speyside to the rest of the world.’
Sarah and her team have also partnered with Highlands and Islands Environmental Foundation to protect the natural environment that has made Speyside’s produce renowned. Sarah has joined the board to ensure the continued support of the biodiversity and ecosystem of the River Spey.
The Craigellachie Collection is set to launch in spring this year. Sarah joined The Craigellachie Collection as creative directore arlier this year. She is known for her work as lead whisky maker for The Macallan where she led the production of The Macallan Genesis and collaborations with the likes of Pantone and Sir Peter Blake. She is set to expand her creative remit for the first time in two decades outside the world of whisky in this new position.
For further information about The Craigellachie Hotel visit www.craigellachiehotel.co.uk
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