Max Macvie - pictured at the launch event for Scotland Starts Here, held at the National Mining Museum, ewtongrange, Midlothian. Please see press release below. Scotland Starts Here New tourism drive launched for the Scottish Borders and Midlothian Tourism businesses in the Scottish Borders and Midlothian are embarking on a new marketing campaign designed to revolutionise the area’s visitor economy. Launching today (Wednesday 15th January), Scotland Starts Here, a travel inspiration website (www.scotlandstartshere.com) has been created to raise the area’s profile as a year -round tourism destination as well as encouraging more visitors to the Scottish Borders and Midlothian. The website will be supported by a digital marketing campaign including mobile app, podcasts, eBooks, videos, blogs and social media advertising. The Scotland Starts Here campaign showcases to visitors that it is in the Scottish Borders and Midlothian that Scotland’s identity and soul were born - not only from a location perspective, but also as two areas that have shaped the nation’s history and culture for centuries. Aimed at visitors from the UK, Europe and International markets, the campaign focuses on four key themes of Hidden Wonders, Active & Outdoors, Food & Drink and History & Heritage. By putting a spotlight on authentic local experiences and award-winning products and businesses, it will increase potential visitors’ awareness of what the area has to offer for short breaks and holidays. It signals the first phase of a new tourism drive across the areas and the wider South of Scotland. The website also includes a Travel Partners section designed to help Travel Trade Agents build trip itineraries and access marketing information. Scotland Starts Here has been developed by the Midlothian Borders Tourism Action Group (MBTAG) on behalf of the Scottish Borders Tourism Partnership and Midlothian Tourism Forum. Over the past three years, MBTAG has engaged over 800 businesses in workshops, training and product development to make them more tourism ready. The website and digital activity has been created by The Union and Learn to Love Digital with MBTAG and funded by LEADER and Blueprint. @scotlandstartshere www.scotlandstartshere.com MBTAG Project Manager Jemma Reid commented: “For many people travelling to Scotland, the Scottish Borders and Midlothian is where their very first experiences, touchpoints and memories of Scotland are forged. Today’s launch plays to this and celebrates the unique history and cultural experiences that our region has to offer. We are easily one of the most accessible, most breathtaking and exciting parts of Scotland and we are thrilled that we can now showcase this to the max and through working with local businesses we can take the Scottish Borders and Midlothian to the world. 2020 is the start of some big things for our local tourism industry!” VisitScotland Regional Director Neil Christison said: “Scotland Starts Here is an exciting campaign that will promote the wealth of fantastic experiences on offer in the Scottish Borders and Midlothian and bring to life the stories and people that make the area unique. I would encourage the local industry to get involved in the campaign and help spread the word about the fantastic area where they live and work to visitors at home and abroad. “Making Midlothian and the Borders a renowned destination on a global scale is an exciting venture and a fantastic opportunity for Dalkeith Country Park to be part of. We have so much to offer in this wonderful part of Scotland. To have these impressive digital assets to showcase where Scotland Starts to new audiences as well as inspire visitors from around the world is game-changing. We look forward to seeing Midlothian and the Borders thrive as a result.” Remko Plooij, managing director of Dalkeith Country Park. “Scotland Starts Here is the truth! I t’s the most honest, authentic and factual campaign ever launched in Scotland - we feel privileged to live and work in this magnificent region and to see the Scotland Starts Here campaign harness all the beauty and vitality represented here makes us proud to call the Borders home.” Andy McKenna, Partner, Go -Where Scotland. - Ends - @scotlandstartshere www.scotlandstartshere.com NOTES For more information on Scotland Starts Here contact Jemma Reid – Project Manager – MBTAG – jemma@mbtag.uk
Max Macvie - pictured at the launch event for Scotland Starts Here, held at the National Mining Museum, ewtongrange, Midlothian. Please see press release below. Scotland Starts Here New tourism drive launched for the Scottish Borders and Midlothian Tourism businesses in the Scottish Borders and Midlothian are embarking on a new marketing campaign designed to revolutionise the area’s visitor economy. Launching today (Wednesday 15th January), Scotland Starts Here, a travel inspiration website (www.scotlandstartshere.com) has been created to raise the area’s profile as a year -round tourism destination as well as encouraging more visitors to the Scottish Borders and Midlothian. The website will be supported by a digital marketing campaign including mobile app, podcasts, eBooks, videos, blogs and social media advertising. The Scotland Starts Here campaign showcases to visitors that it is in the Scottish Borders and Midlothian that Scotland’s identity and soul were born - not only from a location perspective, but also as two areas that have shaped the nation’s history and culture for centuries. Aimed at visitors from the UK, Europe and International markets, the campaign focuses on four key themes of Hidden Wonders, Active & Outdoors, Food & Drink and History & Heritage. By putting a spotlight on authentic local experiences and award-winning products and businesses, it will increase potential visitors’ awareness of what the area has to offer for short breaks and holidays. It signals the first phase of a new tourism drive across the areas and the wider South of Scotland. The website also includes a Travel Partners section designed to help Travel Trade Agents build trip itineraries and access marketing information. Scotland Starts Here has been developed by the Midlothian Borders Tourism Action Group (MBTAG) on behalf of the Scottish Borders Tourism Partnership and Midlothian Tourism Forum. Over the past three years, MBTAG has engaged over 800 businesses in workshops, training and product development to make them more tourism ready. The website and digital activity has been created by The Union and Learn to Love Digital with MBTAG and funded by LEADER and Blueprint. @scotlandstartshere www.scotlandstartshere.com MBTAG Project Manager Jemma Reid commented: “For many people travelling to Scotland, the Scottish Borders and Midlothian is where their very first experiences, touchpoints and memories of Scotland are forged. Today’s launch plays to this and celebrates the unique history and cultural experiences that our region has to offer. We are easily one of the most accessible, most breathtaking and exciting parts of Scotland and we are thrilled that we can now showcase this to the max and through working with local businesses we can take the Scottish Borders and Midlothian to the world. 2020 is the start of some big things for our local tourism industry!” VisitScotland Regional Director Neil Christison said: “Scotland Starts Here is an exciting campaign that will promote the wealth of fantastic experiences on offer in the Scottish Borders and Midlothian and bring to life the stories and people that make the area unique. I would encourage the local industry to get involved in the campaign and help spread the word about the fantastic area where they live and work to visitors at home and abroad. “Making Midlothian and the Borders a renowned destination on a global scale is an exciting venture and a fantastic opportunity for Dalkeith Country Park to be part of. We have so much to offer in this wonderful part of Scotland. To have these impressive digital assets to showcase where Scotland Starts to new audiences as well as inspire visitors from around the world is game-changing. We look forward to seeing Midlothian and the Borders thrive as a result.” Remko Plooij, managing director of Dalkeith Country Park. “Scotland Starts Here is the truth! I t’s the most honest, authentic and factual campaign ever launched in Scotland - we feel privileged to live and work in this magnificent region and to see the Scotland Starts Here campaign harness all the beauty and vitality represented here makes us proud to call the Borders home.” Andy McKenna, Partner, Go -Where Scotland. - Ends - @scotlandstartshere www.scotlandstartshere.com NOTES For more information on Scotland Starts Here contact Jemma Reid – Project Manager – MBTAG – jemma@mbtag.uk

Jodhpur Jeans are a must-have for your summer wardrobe

June 27, 2019 / Rosie Morton / ,
June 27, 2019 | ,

In my experience, finding a good pair of jeans can be as tricky as asking a colleague to make you the ‘perfect’ cup of tea. (Very strong Scottish Blend, piping hot with lots of milk, if you’re wondering).

With all our different tastes, shapes and styles, it has always seemed to me that clothes are ‘one size never fits all’, and certainly one jean style never suits all. That was until I pulled on a pair of Holland Cooper Jodhpur Jeans for the first time – where have they been all this time?

Holland Cooper SS19 collection incorporated a new Jodhpur Jean range which marries fashion with equestrian, country style. Pulling them out of a beautiful green and gold box with a personalised message was a brilliant start; but it was when I put them on that I realised what a good pair of jeans really felt like.

The Holland Cooper Jodhpur Jeans come in three versatile colours (black, white and navy) all of which come with the signature gold HC branding which adds a unique, luxury touch. I opted for the navy and couldn’t have been more delighted with them, though all three colours would happily take you anywhere.

They are high-waisted, drainpipe skinny, well sculpted and hold you in tightly – especially nice for those of us who have recently had one too many chocolates, and a month (that I’m admitting to) gym-free.

The Jodhpur Jeans have the signature HC brand in gold.

Aside from the comfortable fit and feel of the Jodhpur Jeans, they are incredibly easy to launder. I’ve already worn them several times with different looks, easily crossing into both town and country life.

The ultimate test for these, though, was the Royal Highland Show. Standing in the Scottish Field tent all weekend, they were much admired, and I could turn them round in the wash and dry them within a day, ready for the next long day on my feet in a muddy field. They really did stand up to the ultimate test.

What’s more, the colour is still as strong as they were when they first arrived in that lovely HC box. Will absolutely be recommending to my friends and would happily invest in another colourway soon.

The Jodhpur Jeans are retailed at £99 and are available now at Holland Cooper Edinburgh, 10 Multrees Walk, EH1 3DQ. Visit their website to find out more. 

[review rating=”4.5″ align = “left”]

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