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NEWS FROM BRILLIANT SCOTTISH DESIGNERS

Saying it with flowers to launch new collection

Fashion
One of Scotland’s most exciting fashion designers will say it with flowers as she celebrates the launch of her new collection. Hayley McSporran is collaborating...
Calf in a tartan bowtie

Charlie the Highland Cow models his brand new kilt

Fashion
Charlie the Highland Cow is marking Coos-day Tuesday - in style! Charlie was joined by a baby coo from Tordarroch Fold to model the tartan...
The FINDRA merino lite long sleeve top in loch blue

Scotland’s colours inspire new summer designs

Fashion
Sustainable Scottish active clothing brand FINDRA has launched its new SS19 Merino-Lite collection. Made from a blend of merino wool, Merino-Lite is the perfect lightweight...
Mill-Front-Side-Edit

X marks the spot as textile weaving edges closer

Fashion
An innovative textiles enterprise is about to take shape at its new home in Ross-shire. Textile design, manufacturing and product creator business Prickly Thistle has...
Max Macvie - pictured at the launch event for Scotland Starts Here, held at the National Mining Museum, ewtongrange, Midlothian. Please see press release below. Scotland Starts Here New tourism drive launched for the Scottish Borders and Midlothian Tourism businesses in the Scottish Borders and Midlothian are embarking on a new marketing campaign designed to revolutionise the area’s visitor economy. Launching today (Wednesday 15th January), Scotland Starts Here, a travel inspiration website (www.scotlandstartshere.com) has been created to raise the area’s profile as a year -round tourism destination as well as encouraging more visitors to the Scottish Borders and Midlothian. The website will be supported by a digital marketing campaign including mobile app, podcasts, eBooks, videos, blogs and social media advertising. The Scotland Starts Here campaign showcases to visitors that it is in the Scottish Borders and Midlothian that Scotland’s identity and soul were born - not only from a location perspective, but also as two areas that have shaped the nation’s history and culture for centuries. Aimed at visitors from the UK, Europe and International markets, the campaign focuses on four key themes of Hidden Wonders, Active & Outdoors, Food & Drink and History & Heritage. By putting a spotlight on authentic local experiences and award-winning products and businesses, it will increase potential visitors’ awareness of what the area has to offer for short breaks and holidays. It signals the first phase of a new tourism drive across the areas and the wider South of Scotland. The website also includes a Travel Partners section designed to help Travel Trade Agents build trip itineraries and access marketing information. Scotland Starts Here has been developed by the Midlothian Borders Tourism Action Group (MBTAG) on behalf of the Scottish Borders Tourism Partnership and Midlothian Tourism Forum. Over the past three years, MBTAG has engaged over 800 businesses in workshops, training and product development to make them more tourism ready. The website and digital activity has been created by The Union and Learn to Love Digital with MBTAG and funded by LEADER and Blueprint. @scotlandstartshere www.scotlandstartshere.com MBTAG Project Manager Jemma Reid commented: “For many people travelling to Scotland, the Scottish Borders and Midlothian is where their very first experiences, touchpoints and memories of Scotland are forged. Today’s launch plays to this and celebrates the unique history and cultural experiences that our region has to offer. We are easily one of the most accessible, most breathtaking and exciting parts of Scotland and we are thrilled that we can now showcase this to the max and through working with local businesses we can take the Scottish Borders and Midlothian to the world. 2020 is the start of some big things for our local tourism industry!” VisitScotland Regional Director Neil Christison said: “Scotland Starts Here is an exciting campaign that will promote the wealth of fantastic experiences on offer in the Scottish Borders and Midlothian and bring to life the stories and people that make the area unique. I would encourage the local industry to get involved in the campaign and help spread the word about the fantastic area where they live and work to visitors at home and abroad. “Making Midlothian and the Borders a renowned destination on a global scale is an exciting venture and a fantastic opportunity for Dalkeith Country Park to be part of. We have so much to offer in this wonderful part of Scotland. To have these impressive digital assets to showcase where Scotland Starts to new audiences as well as inspire visitors from around the world is game-changing. We look forward to seeing Midlothian and the Borders thrive as a result.” Remko Plooij, managing director of Dalkeith Country Park. “Scotland Starts Here is the truth! I t’s the most honest, authentic and factual campaign ever launched in Scotland - we feel privileged to live and work in this magnificent region and to see the Scotland Starts Here campaign harness all the beauty and vitality represented here makes us proud to call the Borders home.” Andy McKenna, Partner, Go -Where Scotland. - Ends - @scotlandstartshere www.scotlandstartshere.com NOTES For more information on Scotland Starts Here contact Jemma Reid – Project Manager – MBTAG – jemma@mbtag.uk

Jodhpur Jeans are a must-have for your summer wardrobe

Fashion | Fashion & Beauty
In my experience, finding a good pair of jeans can be as tricky as asking a colleague to make you the ‘perfect’ cup of tea....
Rebecca Munroe

Belstaff looks to everyday heroes of the west coast

Fashion
The west coast of Scotland has long been renowned for its serene beauty, and now five ‘everyday heroes’ of the area have become the driving...
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