In Scotland, we have many fine meats – and right now, Quality Meat Scotland is promoting Specially Selected Pork.
Specially Selected Pork is assured pork from Scotland. In a nutshell, Specially Selected Pork is from specific animals that are sourced from selected farms, adopting best practice including animal welfare and natural production methods.
Specially Selected Pork is approved by the Scottish SPCA (Scotland’s animal welfare charity), who independently inspect farms and processors. For more information visit the assurance section of this website.
Quality Meat Scotland (QMS) has been awarded £125,000 to help fund a brand new marketing and public relations campaign to promote Specially Selected Pork.
The campaign will highlight pork as a healthy and easy-to-cook ingredient which is also great value for money at a time of year when shoppers are watching their cash and healthy eating is also high on the agenda.
To mark the Go Places with Pork campaign, we are bringing you a series of tasty recipes over the next week.
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