Taking Scottish strawberries to the rest of the UK

Scotty Brand strawberries will be bursting onto shelves throughout the UK this weekend after winning a UK wide listing with a major supermarket.

The Scottish food producer, Scotty Brand, is doubling the amount of strawberries and raspberries grown this year, after securing the UK contract, meaning that its delicious berries will be available to buy throughout the UK with ASDA.

Scottish strawberries are famous worldwide, with Perthshire being the biggest and best area in Scotland for growing the crop.

Michael Jarvis, head of marketing at Scotty Brand, said: ‘Strawberries are always an exciting addition to our portfolio during the summer months and this year we are delighted that Scotty Brand strawberries will be available throughout the UK. Scottish berries are popular both north and south of the border, and for the first-time customers across the UK will get the chance to try and enjoy our strawberries.’

Scotty Brand strawberries are grown and packed by Bruce Farms, based in Perthshire, which is renowned for its berries. The light, fertile soil, long summer days and mild nights provide the perfect conditions for growing sweet, juicy berries.

‘It is the ideal location and growing conditions that produces – and guarantees – such a delicious and fruitful crop that has secured the UK contract. The temperate conditions in Scotland mean that the fruit ripens more slowly than many others and is therefore sweeter and juicier.

Scottish berries make an appearance a few weeks after their English counterparts, so perfect timing for the summer and for seasonal events such as Wimbledon.

An on-site packing hall means the fruit is picked, packed and despatched rapidly, so the strawberries reach stores within 24 hours. Scotty Brand strawberries come in 300g punnets and will be available throughout the UK in selected Asda stores from Sunday 9 June. Scotty Brand raspberries will follow at the end of June.