Think pink as a new gin arrives in supermarkets

A supermarket has announced a further partnership with McQueen Gin after the remarkable success of its Forest Fruits Colour Changing Gin earlier this year.

McQueen Pink Gin is the latest creation from the Trossachs Distillery in Callander is exclusively available from Scottish ALDI stores from today, Monday, priced £19.99.

The vibrant pink gin has been carefully infused with raspberries and cranberries to create a delicious fruity flavour, while still retaining the unmistakeable character of a Gin.

Known for its intriguing and imaginative flavour profiles, McQueen Gin recently won Gold and Bronze at the Scottish Gin Awards in the Speciality Gin of the Year category for their Mocha Gin and Spiced Chocolate Orange Gin creations.

Vicky McQueen, co-founder of McQueen Gin said: ‘Pink Gins are enjoying a surge in popularity and we have been working hard at the distillery to bring to market our own interpretation that will stand out from the crowd.

‘After much experimentation, we hit upon just the right recipe, infused with raspberries and cranberries for a well-balanced yet subtle fruity flavour.

‘To the naked eye it may look very vibrant however the flavour is perfectly soft and pleasing. By infusing the Gin again post-distillation, we’ve been able to intensify the fruity flavour, without losing the character of the spirit itself, which was very important to us.

‘After the success of the Forest Fruits Colour Changing Gin earlier this year, we’re delighted to continue our strong relationship with ALDI with this latest release.’

ALDI and McQueen Gin’s partnership continues to go from strength to strength, and the contract for the new Pink Gin is worth £300,000 to the distillery.

Graham Nicolson, group buying director, Aldi Scotland said: ‘The Scottish gin industry is continuing to boom, and we are committed to supporting craft distillers to ensure that Scotland remains at the forefront of innovation.

‘We have an excellent relationship with McQueen Gin. Our latest project, the Forest Fruits Colour Changing Gin was so successful in Scotland that we’ve since extended the contract with McQueen Gin and rolled the product out to ALDI stores across the UK.

‘We hope to emulate that success with the launch of this striking McQueen Pink Gin, which we’re confident will be another hit with our customers.’