A whisky firm is changing the packaging of its Premier Barrel single cask single malt Scotch whisky range.
Douglas Laing has unveiled the new looks, as the original premium ceramic decanter dons a new hand-drawn label on parchment paper featuring eccentric yet romantic rhyming tasting notes.
In addition, regional colour differentiation is a key theme of the pack, as the Scottish region in which the whiskies are distilled has a significant impact on the character of the spirit, and so, the label colourways should be telling as to what to expect from the particular bottling.
With rich, bold colours and a wooden gift box reminiscent of an ancient book, the updated packaging aims to modernise Premier Barrel whilst honouring its traditional and artisanal charm.
In keeping with the eccentric Victorian style used for the decanter’s label and individually written tasting notes, Douglas Laing company chairman Fred Laing said: ‘Probably perspicacious, provident, prodigiously provisioned proprietors, purveyors (preferably also purchasers) of panache will be palpably pleased by our provisioning of this particularly palatable pedigreed Premier Barrel.’
Premier Barrel was launched in 2008 and is now part of Douglas Laing’s Exceptional Single Casks – a collection of single cask single malt and single grain Whiskies from a vast range of Scotland’s distilleries under the brands of Provenance, Old Particular and Xtra Old Particular. Premier Barrel will offer a new and unique proposition within the Exceptional Single Cask range with its distinctly different brand personality and packaging.
New-look Premier Barrel launches with four new bottlings, each bottled at 46% alcohol strength, including:
Craigellachie 10 Years Old – RSP £65
Glen Garioch 8 Years Old – RSP £60
A 100% sherry matured Dailuaine 10 Years Old – RSP £62
Bunnahabhain 10 Years Old – RSP £70
Premier Barrel in its new livery will be available from specialist Scotch whisky retailers across the UK, Europe and Asia from this month.
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